Hi, I'm Dicky.
Bringing people and ideas together.
I'm a high-energy person who can envision the future, turn conversations into action, and drive momentum towards it. This is the story of how I got here.
JLL
5 years · London & Sydney
A masters at Cass in property investment and law, then straight onto the JLL graduate scheme in London in 2007. Auctions, hotels, and industrial management. I qualified as a chartered surveyor in 2009.
Sydney in 2010, capital markets and industrial sales, until 2012. Then Livos Energy in 2013, sourcing sites for wind turbine development.
My RICS membership lapsed in 2013 and I have not practised since. What stayed is the part that transfers: how to model a deal, how to forecast, how to read a set of numbers and work out which one is lying. Every commercial thing I have done since sits on that.
The Bike
10,500 km
Cairo to Cape Town. 10,500 km. Nine months. Unsupported. Through Sudan, Ethiopia, Kenya, Tanzania, Malawi, Mozambique, and South Africa.
£7,281 raised for LandAid.
Morse Toad
£2M · 7 years · Team of up to 15
Started in my parents' basement. Built to £2M revenue over seven years, a team that grew to fifteen. I invented every product myself and manufactured them on site.
Retail partnerships with Not On The High Street, Prezzybox, and Scribbler. Corporate clients included Virgin, JP Morgan, and ReachDesk.
Then It Broke
Covid hit in 2021. It triggered Type 1 diabetes, diagnosed on 4 January 2022. Then the business folded.
The Comeback
Half Ironman · £1,721 raised
Completed a half Ironman. Raised £1,721 for Breakthrough T1D, funding Type 1 diabetes research.
The Pivot
Trained as an academic consultant and mentor, working with SEND young people on university applications. Then discovered automation and AI, and realised I could build the tools I wished I'd had running Morse Toad.
The Bridge
Everyone has a story. And so does every business.
My strength is understanding a business, where it's heading, and driving momentum towards that goal.
Business is complex. As an owner, you get pulled from one place to another, often fighting fires you never saw coming.
The constant demand on your time makes it hard to step back and look at processes that have been running the same way for years. Meanwhile, there are tools available now that can transform what small teams can do. Manual tasks should be a thing of the past. Repetitive processes should run themselves. And the time you get back is time you can spend finding new business.
That's where Fruitful comes in. Whether it's capturing curated leads, educating customers, improving your business's visibility, or managing invoicing, it's now possible to build tailored solutions without relying on expensive enterprise software.
I come into your business, find the bottlenecks eating up time and throttling output, then build the solutions to fix them. No permanent hiring costs. No lengthy contracts. Just streamlined processes that free up time for growth.
Want to see what I can do for your business?
Book a call. I'll look at your operations and tell you what can be automated.