00. Free
Free Initial Strategy Consultation
A straightforward audit of your operational challenges. Together, we identify areas where AI can drive immediate efficiency in your organisation.
Taking you from AI curious to AI capable
From training and assessment through to automation implementation. I will guide you through the full AI adoption journey.
AI training tailor-made to your work.
How it works
You can start at any step.
01. Most popular
AI Training & Workshops
Interactive training built around your business. Whether remote or on-site, your team gets direct answers, practical exercises, and immediate clarity they can use.
02. Map your business
Systems & Process Assessment
I audit your internal systems and daily workflows to uncover hidden inefficiencies. You receive a clear breakdown of where automation delivers the greatest return on investment.
03. Automate the wins
AI Integration & Automation
I design, build, and implement custom automated workflows that will save you time and lower operational costs.
Trusted by teams at
- Stretch & Tents
Meet Dicky
I have done the jobs I now automate.
For seven years, I built and ran Morse Toad, a personalised chocolate company. It turned over £2 million in its lifetime.
I created the brand and the product.
Branding, product design and sourcing.
I made the product.
Manufacturing, inventory and logistics.
I marketed it.
Retail partners, corporate clients and digital marketing.
I ran the team.
Facilities, HR and health and safety.
I ran the numbers.
Accounts, payroll and finance.
When AI tools arrived, I saw what they would have meant for a business like Morse Toad. I have been building with them ever since.
Some of the workflows I have built include content creation, job search, outreach, data management, lead capture and internal admin.
Opportunities for your business
Each of these is an AI employee doing one job. I build them around the tools you already use.
Marketing
Content planner
Reads your real numbers and suggests what to post next, and when.
A posting plan built from your numbers
Ghostwriter
Drafts posts and captions in your voice, with your banned words left out.
A week of drafts in an hour
Website and search auditor
Checks how your site shows up in Google and in AI answers, then lists the fixes in order.
Fixes ranked by their effect on search
Sales
Enquiry handler and auto quote
Logs every website enquiry in your CRM, drafts a quote from your price list and tells the right person.
No enquiry retyped by hand
Outreach researcher
Finds local businesses that fit and writes a short brief on each one.
Named contacts with a reason to call
Follow-up writer
Drafts the follow-up emails after a quote or a call, so no lead goes quiet by accident.
Fewer quotes left hanging
Sales page reviewer
Reads your pricing and sales pages as a first-time buyer would, and lists what puts people off.
A list of what is costing you sales
Admin
Inbox manager
Sorts your email before you open it and drafts the replies for you to send.
Hours back each week
Data entry clerk
Reads forms, PDFs and reports and keys them into your systems. A person checks each one before it goes out.
No more retyping
Finance
Payment matcher
Spots each payment in your accounts software and marks the job as paid, so nobody checks the bank by hand.
Every paid job tagged as paid in the CRM
Invoice chaser
Sends reminders on overdue invoices and flags the ones that need a phone call.
Every overdue invoice chased on time
Receipts and bills
Reads receipts and supplier bills and files them in your accounts for a person to approve.
Books ready at month end
Data
Weekly analyst
Pulls the numbers from the tools you already use every Monday and says what changed.
This week's numbers, and what changed
One-page dashboard
One page that pulls your figures from the tools you already use.
Sales, cash and workload on one screen
Leadership
Chief of staff
A morning brief with your day, your deadlines and anything that slipped yesterday.
Your deadlines and what slipped, first thing
Examples of workflows I have built
Admin
Live
An event hire company
A folder for every job
Saves about 3 hours a month
Each enquiry gets its own shared folder, and the job's files copy in every hour.
- Before
- Site plans and paperwork were spread across inboxes and the hire system.
- Now
- Each enquiry gets a Google Drive folder. Files copy in each hour, and every crew shift links to it.
n8n, Google Drive, Current RMS
Marketing
Built
A gift ecommerce brand
Blog post builder
Saves about 12 hours a month
A short brief becomes a full blog post, written section by section and published to the site.
- Before
- Each post took most of a day to outline, write, format and upload.
- Now
- A form brief produces an outline, a draft of each section and a published post, then the team gets a message.
Make, Typeform, ChatGPT, Google Docs, Contentful, Slack
Admin
Live
A car leasing firm
Complaint evidence packs
Saves about 6 hours a month
One email with a registration returns the vehicle's full history in date order, each line linked to its source.
- Before
- A complaint meant hours in the mailbox, the customer folder and the service records.
- Now
- An email with the registration returns the history in date order and links each line to its source.
n8n, Outlook, SharePoint
Admin
Live
An event hire company
Crew shifts and pick lists
Saves about 5 hours a month
Invoicing a job drafts the crew shifts, each with its pick list as a tickable task.
- Before
- Staff keyed each job into the shift app one at a time, and crews loaded from paper pick lists.
- Now
- Invoicing a job drafts four shifts within the hour. Each shift carries the pick list, and operations get a summary email.
n8n, Connecteam, Current RMS
Marketing
Live
My own business
Daily AI content digest
Saves about 12 hours a month
Reads two AI newsletters each morning, summarises every new item and turns the best into post ideas.
- Before
- I read each newsletter in full and kept post ideas in my head.
- Now
- The workflow emails me one summary of every new item at 7am, tests up to three items a day for a post angle and files the good ones in my ideas list.
n8n, Gmail, Claude API, Airtable
Admin
Live
My own business
Error alerts
Saves about 3 hours a month
Tells me the moment a workflow fails, with the step that broke and a link to the run.
- Before
- I missed failed workflows until someone pointed out the missing work.
- Now
- The workflow sends me the failed step, the error and a link to the run by email and Telegram.
n8n, Gmail, Telegram
Sales
Live
My own business
Feedback and testimonials
Saves about 2 hours a month
Chases anyone who has not answered a feedback request and files every quote for approval.
- Before
- I asked for feedback by email and copied the replies into a spreadsheet.
- Now
- The workflow sends one reminder after three days, files each reply as an unpublished testimonial and tells me it is in.
n8n, Resend, Airtable
Admin
Live
A car leasing firm
Fines and notices into the register
Saves about 15 hours a month
Scanned parking, speeding and toll notices update the register and get a drafted challenge.
- Before
- Staff opened, renamed, filed and retyped each notice, then wrote the challenge by hand.
- Now
- Staff scan the letters and send one word. The system updates the register and drafts the challenge, one email per letter.
n8n, Claude API, Outlook, Excel
Sales
Live
My own business
Guide requests and website leads
Saves about 3 hours a month
Sends each guide the moment someone asks, and files every website enquiry as a lead, with an alert for each scorecard result.
- Before
- I sent each guide and logged each enquiry by hand.
- Now
- The workflow emails the guide, adds the person to my mailing list, files each enquiry in Airtable and alerts me to each scorecard result.
n8n, Resend, Airtable
Finance
Live
A car leasing firm
Inspection reports into payment requests
Saves about 5 hours a month
Each vehicle inspection report becomes a draft request for payment, with a warning on odd figures.
- Before
- Staff copied each damage line and price into a bill template, line by line.
- Now
- Each report becomes a draft request for payment, with a red warning when a figure looks wrong.
n8n, Claude API, Outlook
Data
Built
A job seeker
Job board scanner
Saves about 20 hours a month
Checks about fifteen job boards and feeds, scores each new role and files it in one list.
- Before
- The job seeker checked every board by hand, and the same role turned up several times.
- Now
- The scan adds new roles to one Airtable list each day, scored against what the job seeker wants.
Make, RSS, ChatGPT, Airtable
Data
Live
- Python
- Apify
- Claude API
- Airtable
My own business
Job search system
Saves about 20 hours a month
Finds roles every week, scores each one against a profile and writes a research brief on the ones approved.
- Before
- Searching job boards and reading every advert in full.
- Now
- A weekly search scores each role. Approving one in Airtable sends a research brief to the inbox within the hour.
Finance
Live
A car leasing firm
Monthly admin charges
Saves about 4 hours a month
A month-end list of chargeable offences, which a person checks against payments before anyone is charged.
- Before
- Someone counted offences across a register of over 4,500 rows.
- Now
- A list arrives on the last day of each month and is checked against payments. Nothing is charged automatically.
n8n, Excel
Sales
Live
A car leasing firm
New applications and affordability checks
Saves about 15 hours a month
The system files each application, lists the missing papers and writes a summary for a person to decide on.
- Before
- Someone read about thirty pages of bank statements per applicant and chased missing paperwork from memory.
- Now
- The system files each forwarded application, lists what is missing and writes a summary for a person to decide on.
n8n, Claude API, SharePoint
Sales
Built
- Python
- Companies House API
- Claude API
- Airtable
My own business
Outreach research
Saves about 10 hours a month
Pulls local companies from Companies House and builds a digital snapshot report on each one.
- Before
- Researching each prospect by hand before a first email.
- Now
- One command collects a company's details, scores its online presence and renders a report page.
Finance
Live
An event hire company
Payment alerts and job tags
Saves about 3 hours a month
Each payment in the accounts software tags the job as paid and emails the team.
- Before
- Someone checked the bank and shared screenshots to tell sales a client had paid.
- Now
- Each payment emails the team an alert and tags the job as paid, deposit paid or part paid.
n8n, Xero, Current RMS
Data
Built
A gift ecommerce brand
Product categoriser
Saves about 17 hours a month
Sorts new products into the shop's categories in batches and writes the result back.
- Before
- Someone read each product and picked its categories by hand.
- Now
- The workflow categorises products in batches and leaves anything it is unsure of for a person to check.
Make, ChatGPT, Airtable
Marketing
Built
A gift ecommerce brand
Product description writer
Saves about 13 hours a month
Reads each product's details and images, then writes the copy and posts it to the shop.
- Before
- Someone wrote product copy one item at a time from the supplier's notes.
- Now
- The workflow drafts copy for each new product from the shop's own data, ready for a person to check.
Make, Shopify, ChatGPT, Airtable
Data
Built
A gift ecommerce brand
Product link reader
Saves about 8 hours a month
Takes any product link and returns the name, price and images, from Amazon or a shop's own site.
- Before
- Someone copied product details from each web page by hand.
- Now
- A pasted link returns the product's details in a clean format, ready to use.
Make, Apify, Make AI Toolkit
Marketing
Live
My own business
Short-form video analyser
Saves about 6 hours a month
Takes an Instagram or TikTok username, pulls the account's recent videos and breaks each one down shot by shot.
- Before
- I watched other creators' videos and noted each shot by hand.
- Now
- The workflow scrapes the account's latest videos, writes a shot list for each into Airtable and, on request, adds a hook analysis and messages me on Telegram.
n8n, Apify, Gemini, OpenAI, Airtable, Telegram
Marketing
Built
A gift ecommerce brand
Social content scraper
Saves about 12 hours a month
Collects Instagram posts in the brand's space and has AI describe what each one shows and why it works.
- Before
- Someone scrolled Instagram and noted the posts worth copying in a spreadsheet.
- Now
- The scrape sorts posts into images, videos and carousels, each with a short write-up in Airtable.
Make, Apify, ChatGPT, Airtable
Sales
Live
An event hire company
Website enquiries into the CRM
Saves about 7 hours a month
Each website enquiry becomes a customer record and a draft job in the hire system, with no retyping.
- Before
- Staff retyped every website enquiry into the hire system by hand.
- Now
- A customer record and a draft job appear within minutes. The system retries rejected enquiries three times each working day.
n8n, Current RMS
Marketing
Live
- Claude
- Airtable
- Python
My own business
Weekly content pipeline
Saves about 24 hours a month
Turns one weekly theme into research, an interview and a set of posts, checked for voice and facts.
- Before
- Every post started from a blank page.
- Now
- Three commands take a theme from research to a lead post and its cuts. A fact-checker and a voice check run before anything is published.
Case studies
A car leasing firm
Five admin jobs automated for a 300-car leasing firm
Paperwork that the office team keyed in by hand now arrives as data, checked by a person before it goes out. Nine research reports set out the marketing and search work.
- Areas
- Marketing, data entry, automation
- Reports delivered
- 9
- Jobs live
- 5
Stretch & Tents
Enquiries, payments and crew shifts joined up for a tent hire firm
Website enquiries reach the CRM without retyping, and payment and job alerts reach the right person. I cleaned up the website's search after a spam hack.
- Areas
- Marketing, search, automation
- Reports delivered
- 6
- Workflows running in their own account
- 7
This isn't for everyone
I work best with leaders who want working AI systems, not strategy documents.
Not a fit if:
- You are looking for a quick, one-off presentation and a generic PDF guide.
- You want to outsource all ownership without having your team learn how to manage the tools.
- You are comparing agencies solely on who provides the cheapest baseline quote.
- You want a 50-page strategy deck with zero working software attached to it.
A good fit if:
- You are an owner, director, or operational leader looking to solve specific workflow bottlenecks.
- You want custom automated systems built, tested, and integrated directly into your existing setup.
- You value building long-term internal capability over relying on external support forever.
- You want a hands-on partner who builds the engine with you and makes sure your team knows how to drive it.
Start with a conversation
Thirty minutes to discuss your business and how you are using AI right now.